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Shopping Mall Campaigns

Client: Citygate Outlets 

 

Work:

  • Campaign idea development

  • Copywritting

  • Project Management

Thinking Process

Challenge:

To advertise all the retail brands and promote the summer sales. 

Creative Solution:

Integrate all the retail brands into a popular game at the time, Candy Crush. The colourful hue and design are eye candy and perfect for summer. Along with the punchy lines, the campaign seeks much attention.

 

 

 

 

© 2021 by Helen Cheung

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