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matilda print ad 2.png
matilda print ad 1.png

Advertising campaign

Client: Matilda International Hospital

Work: Chinese copywriting 

Thinking Process

Challenge:

Matilda needs a creative solution to increase the awareness of its orthopaedic services

Creative solution:

We developed a tightly focused campaign directly speaking to people with joint pain. The approach attracted attention, differentiated Matilda. 

           

© 2021 by Helen Cheung

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