Shopping Mall Campaign

Client: New Town Plaza

 

Work:

• Campaign idea development

• Copywritting

• Project Management

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Media:

• Billboard

• Print Ad

• Leaflet

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Thinking Process

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Challenge:

Client wanted to promote its starlight garden and drive foot traffic during Xmas time.

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Creative solution:

The target market is all sorts of folk. To attract general customers in christmasy season, the theme LOVE is a great force and the most emotion arousing approach to draw attention. Starlight Romance is the concept that love stories happen at starlight garden.

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