Improve your content with empathetic copywriting and UX writing
Christmas Campaign
Client: Swarovski
Work: Idea development and copywriting
Awards
- Outdoors Campaign
Creative Use of Outdoor Ambient Bronze Award
- Digital & Social
Omni-Channel Experience Bronze Award
The Best of the Best Awards 2018
- Best Innovative and Interactive Gold Award
#MyChristmasSongForYou
Brief
Swarovski wanted to increase brand awareness so as to be the top of mind as a gift-giving brand at Christmas.
Idea
Innovaders helped Swarovski to create a 360 campaign to engage people to be the performers who play a Christmas song at their own pace for expressing love to loved ones.
Execution
Target audience performed their favorite Christmas song by playing our HTML5 game to create personalized Christmas cards as gifts for sharing. Shoppers played the Christmas songs at the interactive window display. People enjoyed interacting with the interactive holographic Christmas tree with Swarovski gift elements and special effects.
Results
Overall reach 23,510,000
281,192 performers who played Christmas songs across all channels
