Client: Swire Properties

 

Work: Residential Property Naming

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Thinking Process

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Challenge:

Client needs a name for a new residential project.

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Creative solution:

We suggests some different approaches regarding to the neighbourhood. 

1. Location-oriented

2. Inspired by Nordic/Scandinavian culture 

3. Beach-related

4. Village-oriented

5. Inspired by famous Danish architects

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Client loves the beach-related approach and develops the name as WHITESANDS.

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