Improve your content with empathetic copywriting and UX writing
UX Writing: Form
Client: Clixflow (a website-building brand)
Work: Design a form integrated into the website
CHALLENGE
Create a form inside the website to collect user data
-
Create a 4–6 step form (multiple screens)
-
Collect user data to help customize the product to the user’s intended use
SOLUTION
-
Headline: welcome users and ask a question that has a human touch
-
Body copy: explain why users need to fill the form with a benefit
-
Users will have worries about how long this may take so tell them it'll be real quick
-
Add progress checker to let users know how far to go
-
Headline: ask why question to know users' motivation
-
Body copy: use category to group text for easy understanding and scanning
-
Add textbox for users to enter answer if the options don't fit for them
-
Add button BACK for users to go back and change answers
-
Headline: ask this question so that we can know if users prefer templates or building sites from scratch
-
Body copy: provide easy options
-
Headline: ask a clear question to know users' interest
-
Body copy: provide easy options
-
Use concise and conversational microcopy "Not exactly?" to replace "Can't find what you're looking for?"
-
Add textbox for users to enter other answers. If the typed answer reaches a certain number, it will be added to the existing options.