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UX Writing: Push Notification

Client: EasyB (a fintech app)

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Work: Writing push notifications

           with different tone of voice

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CHALLENGE

  • Write 6 different mobile push notifications with mood matching to the appropriate tone.

  • The character limit ​​for title is 30, body copy is 40.

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POSITIVE SCENARIOS

  • The user was approved for a loan 

  • The user received the monthly salary 

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NEUTRAL SCENARIOS

  • End-of-day, total daily spending notification 

  • Update to the terms of service

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hepful tone.jpg

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NEGATIVE SCENARIOS

  • The user’s account went below £0 but didn't cross the overdraft protection limit

  • The user crossed the overdraft protection limit

 

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© 2021 by Helen Cheung

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