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Improve your content with empathetic copywriting and UX writing
TVC
Client: OCBC Wing Hang Credit Limited
Product: Tax Loan Plans
Work: Idea development and music reference
Challenge:
To create a TVC to promote a tax loan to the public.
Solution:
A 'MY XXXX' platform is created to effectively target a large range of market. 'MY NEW HOME' is targeted at people who are going to buy new house/flat. 'MY NEXT TRIP' talks to travel lovers. 'MY NEW SHOP' aims at entrepreneurs.
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